Archive for the ‘Facebook’ Category

Social & Digital Media: Key Trends in 2014

imageBrands are now getting serious with the way they can build human connections with their customers through the wealth of data that social media can provide. Consumers nowadays spend more time in front of their digital screens, thus the agencies, advertisers and brand managers should look towards crafting digital strategies for brands. For this, they should not only look into the current trends in the social and digital media landscape, but also understand how these trends will shape up in the times to come. This article will tell you how you ...

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16
Apr
2014

Brands on Instagram: Its All About Getting Started!

Blog ImageJust like other social networks, brand managers and marketers have shown interest in Instagram too. The simple fact being that, Instagram can also help humanize your business and increase engagement for your brand. Businesses and brands are already capitalizing on this powerful medium. Instagram is highly interactive with a very high engagement rate as users are also active on the go. It allows you to showcase creative content to your customers who can in turn be powerful ...

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2
Apr
2014

How Brands Are Using Vine

imageNot much of a time since Vine has been introduced and it has already exploded to millions of users followed by brands which have started to take notice too. Researchers also say that a branded Vine is four times more likely to be seen than a branded video. With every five tweets a second containing a Vine video link it is undoubtedly becoming popular day by day, but then how can marketers and brand managers explore the platform? Have you employed Vine in your brand’s video strategy yet? If not, then ...

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28
Feb
2014

Social Media & Politics: The New Age Political Revolution!

imageSocial media is changing the way communications happen and has undoubtedly become a major aspect of political campaigns too.Taking you a little into the past, way back in 2008 presidential elections, U.S. President Barack Obama was the first candidate to use it effectively. Since then, the use of this extremely useful platform has grown with the increasing number of people using it to publicize their political views. Leading from Facebook updates to Tweets to YouTube videos and appeals, social ...

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16
Jan
2014

Social Media & Storytelling: A Great Mix!

brand-storytelling-social-mediaThe ultimate reason that defines how a marketer knows what to do in the right way is his understanding of the consumer psychology, where he actually stood a decade or two ago and where he would be few years later. Marketers, yes they do get stuck sometimes with their ideas. They spend millions on direct mail, billboards, print, radio, TV etc. But why? Many of these mediums are already breaking up in terms of getting a genuine attention of ...

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2
Dec
2013

Social Media for Crisis Management

imageWhen told about social media, most brands only think about using it for business and as a part of their marketing strategy. Though in the recent past, some brands have started using it as an essential tool to reach out to their fans and offer customer service. What’s most important is that in any case of crisis or an emergency, social media can turn out to be a great tool for managing the crisis. When we talk about crisis, it can be anything ...

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1
Nov
2013

Facebook Timeline versus App Contests

imageWith timeline contests brands could ask users to enter with a like, comment or posting a message on the page. A ‘Like’ here can be termed as a sort of voting mechanism. Though it appears small, but here the barrier to entry is very small as fans can enter with a single click. And if brand managers wish to engage with their existing brand fans then this is a great way to do that. Where contests through apps encourage collection of email addresses, new likes and all such details, wall or ...

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15
Oct
2013