Archive for the ‘Experiential Marketing’ Category

The Myths and Realities of Experiential Marketing

Blog ImageThere’s no escaping it. ‘Experiential marketing’ has lately emerged as one of the new buzzwords in business, but one needs to analyze how it can be used for their brands? Seeing the brands and the rise of experiential marketing, it is very important for brands nowadays to cut through the noise when consumers are being bombarded with messages and information through a multitude of media channels. With that in mind, one has to ensure and start thinking ...

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3
Dec
2014

Supercharge Your Brands With Videos

imageWe have landed into the generation where everything is transforming into digital; even the experiences! And in this experiential era, videos can do miracles for your inbound marketing. Videos, particularly YouTube provides referral traffic in terms of user engagement, retention and referrals. Videos can be tremendously beneficial for your inbound marketing attempts. In this time of digitalization and experiences, videos certainly dominate the marketing strategies. What you need to know are the steps towards charging all your marketing efforts with videos and connect with your consumers by appealing to their interests. Videos ...

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17
Oct
2014