This is the second in series post on essential of a website. We have learnt several lessons while creating ours and are sharing it here. Do read our first post.

1.  Content of your website

Having got your sitemap in place, the next step is to pen down content for all your pages. In terms of time, we would place this as the most time consuming activity. It is essential that one person or a particular set of people only write the content as the tone and manner has to be consistent.

The language of the content has to be in line with the subject matter. After you have finished writing everything, keep it aside for 2 days before re-reading it again. Get it read by a third person neutral to your business to check if he or she is able to understand it completely.

We are starting a series of write ups on what has become one of the most important manifestation’s of a company’s identity – its website. In today’s virtual world, your website has become your visiting card that is up for view 24X7.

Many prospective clients and investors are forming their first impressions about you and your company by that. Just as you would like to look good before meeting anyone, the same applies for your website. We decided to put down our learnings from creating our website and we hope this will help you when you get down to making yours.

1.  Hosting your site

Hosting basically means parking your site on a server. So whenever someone types your site address, that person is taken to that place. So, as the term suggests, your first step would be to buy hosting space for your website.

There are several Indian (Ours was Webwerks) and International vendors available from where you can buy out space. But we have noticed that buying from American vendors directly turns out to be far cheaper. The disadvantage being that you may not get the prompt service levels that your neighbourhood vendor would be able to provide.

Windchimes is as startup as it gets. So we decided to chronicle our journey and give budding entrepreneurs a little flavor of what entails starting off on your own. So pick and choose what works for you and enjoy the rest. We are always on hand for a quick chat if you need any help. You can contact us here.

Today’s post is about Office Space. If you are two people starting out, like in our case, it is always better to have an office of your own. Working out of individual homes just does not work. You need to spend the initial phase getting attuned to each other’s working styles, swapping ideas and thriving off each other’s energy.