Archive for the ‘Essential Series’ Category

Use Facebook to promote your brand

  I love Facebook. There I said it. The reason I was having dilemma stating it openly was that till all this while I considered it as one more yuppie social networking site that will die a quick natural death. But I was wrong. And that only makes me happy. Having turned an entrepreneur, I have realized the kind of benefits I have reaped from its features. So this post is to those features that each of you can use to promote your brand. Use them wisely and you will experience success whichever category your brand may be operating in. Here goes: 1. ...

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8
Feb
2009

Statistics on Indian Social Media Landscape – Part 2

This is the second section of the research that we have carried out on social media with respect to India. Do read the first section. Part 2 – To map out the current usage pattern of social media of Indians Q5) How much time do you spend everyday on blogs, social networking and uploading photos and videos? © Windchimes Communications Pvt Ltd© Windchimes Communications Pvt Ltd It is really surprising to note that more than 1/3rd of the respondents spend more than 30 minutes everyday on social media sites. Q6) ...

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2
Jan
2009

Statistics on Indian Social Media Landscape – Part 1

Windchimes wishes its readers a very exciting and adventurous 2009 There is absolute dearth of statistics on social media with respect to India or Indians. It is important to understand the prevalence of social media in our lives. There are studies indicating that close to 40 mn Indians are online. But really nothing beyond that!! So what are these people doing online? How important is social media to them? How do they consumer social media? How is social media impacting the purchase behavior? How can marketers leverage social media platforms to reach out to their potential consumers. We carried out research ...

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2
Jan
2009

Essentials of a website – Part 4

This is the concluding post of the series on essentials of a website. Do read the first, second and third segments of it. We continue with our learnings: 1. Analytics for your website Analytics is HTML code that you enter in your website scripts that records the number of visitors on your site. Along with that it gives out other data points like amount of time they spent on the site, which pages did they visit, the bounce rate, how many of them were unique visitors etc. There are expensive tracking tools available that you could use or do with free ones like google ...

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24
Oct
2008

Essentials of a website – Part 3

This third blog post on the essentials of a website continues to share with you our learnings of developing our website. Do read the first and second post 1.    Website Designers We are assuming here that while you will provide the content, you will ultimately hire a designer to put all that up for you. Do a profile check before getting any designer on board. Luckily in this case the work of the designer would be up already as part of somebody else’s website. Understand who will be working on your site. You could also share the sitemap with them and tell ...

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22
Oct
2008

Essentials of a website – Part 2

This is the second in series post on essential of a website. We have learnt several lessons while creating ours and are sharing it here. Do read our first post. 1.  Content of your website Having got your sitemap in place, the next step is to pen down content for all your pages. In terms of time, we would place this as the most time consuming activity. It is essential that one person or a particular set of people only write the content as the tone and manner has to be consistent. The language of the content has to be in line with the ...

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20
Oct
2008

Essentials of a Website – Part 1

We are starting a series of write ups on what has become one of the most important manifestation’s of a company’s identity – its website. In today’s virtual world, your website has become your visiting card that is up for view 24X7. Many prospective clients and investors are forming their first impressions about you and your company by that. Just as you would like to look good before meeting anyone, the same applies for your website. We decided to put down our learnings from creating our website and we hope this will help you when you get down to making yours. 1.  Hosting ...

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16
Oct
2008