Archive for the ‘Corporate Communications’ Category

Through the Looking Glass

This article of ours was first published in Business Today”s 20th Anniversary edition It was only in 2008 when social media took its fledgling steps in India. 2011 was the year social media got truly established with Indian corporates as 20 million Indians went social! In 2015, we foresee, an exponential growth and significant innovations as 500 million Indians log on given the high mobile penetration and $35 tablets! With so much happening, social media promises to be like the plot of a Bollywood blockbuster in the coming years – full of drama, triumphs and twists. Let’s take a quick peek into ...

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25
Dec
2011

Social media and social responsibility

Over the past few years, social media has become an important tool of marketing. Big brands have invested in the new media hoping to hook the audience to their products. And, with the success of the platform, the brands are now looking to leverage the tool for enhancing their brand equity via social causes’ route. Social responsibility goes social With growth of Facebook and twitter and the rise of social media marketing, it is no surprise that then this medium would now be used to promote corporate social responsibilities (CSR). While the brands are slowly starting to embrace this route, many ...

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15
Sep
2011

Socializing with your employees: Part II

Continuing from where we left of, we shall now see how social media platform can be used to improve the structure and efficiency of an organization. Collaborating for Success With help of any given platform, an organization can help teams work       ● More effectively and efficiently       ● Ensure teams have access to most accurate and up to date information       ● Enable remote working                 IBM Collaborative blog from IBM This not only leads to better work output but also builds connection. When employees feel connected to their organization, a ...

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2
Sep
2011

Who is afraid of Social Media? – Part 3

Now that you have read part 1 and part 2 of ‘Who is afraid of social media’, hope you enjoy the last and final part of the series as much as the earlier ones. ‘We don’t know if our workforce will be excited about social media’ A very valid concern. Sometime employees might just not be ready to embrace social media and its toolss. However, one needs to remember, that most of the younger workforce have already embraced social media to a large extent and the others will too, given time and encouragement. It might make sense to start the reluctant workforce on ...

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31
Dec
2008

Who is afraid of Social Media? – Part 2

In the second part of the series on – ‘Who is afraid of social media?’ – we continue to focus on the concerns that stop social media from playing a key role in internal communication. ‘Our culture is very different’ Yes it’s true that social media works better if the organisation has a young, tech-savvy workforce with a flat structure and a democratic and open culture. But there are enough examples across the world where conservative companies with an older workforce have met with social media success. All it needs is time, patience and consistent efforts. It is important to recognise the company ...

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30
Dec
2008

Who is afraid of Social Media? – Part 1

I find most corporate communicators are wary of social media when it comes to Internal Communications. While they are more than happy to embrace social media otherwise; when it comes to marketing to the internal consumer, a very important constituency in any good communicator’s plan, they will not touch social media with a ten-foot barge pole. Today, I will try to help you understand what stops most internal communicators from using social media to increase and strengthen relationships with their consumers – the employees. In the old way of doing things, companies make use of intranets or websites as static tools. Employees ...

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29
Dec
2008