There are no second thoughts to the fact that Social Media is here to stay. Primarily, what has enabled social media to reach such stellar heights is the explosion of Smartphones empowered with Social Media widgets that let one stay social, practically all the time. It is only justified now to take a look at what these various handset manufacturers are themselves doing on Social media to woo prospective buyers.

Social Media is pervasive of all industries and sectors in today’s information age. It is only imperative that the government and its agencies too, must make use of this medium to disseminate information and build a positive image about itself. In fact a lot of them on an international and domestic scale have already created a presence on the social platforms and beginning to get it right.

This article aims at looking at how various governments and agencies are setting the pace for others to follow in the new world. While some of them are already at it at various stages of governance, we reckon there’s a lot more to be done. Let’s take a look how:

Sports and sporting events have always been at the nerve centre of media attention. In current times we have seen the gradual transition of the media providing spotlight to various sports for mass entertainment to a whole gamut of revenue generating sports franchises cropping up that have relied on social media to reach out to their fan base. We will be taking a closer look at how the various league franchises are placed in the Social Media. Be it the English Premier League (EPL), National Basketball Association (NBA) or the one closer home, Indian Premier League (IPL), they have all been heavily present on various social networking platforms and engaging with their fans and prospects.

Aviation industry has always looked at doing things in their marketing plan that can match the service quality that they offer in their flights. With increasing cost of advertising and marketing, innovating in these areas would only add to the ever increasing cost of the industry. Social Media, hence, has emerged as a very feasible platform for the industry.

Getting your routes right

Social Media engagement has allowed airlines to create awareness about their flight route. Effective planning has not only made the brand come out with better recall but also enabled an increased awareness of its network.

The year 2011 has borne witness too many ups and downs and dynamism in the world of Social Media. Radical changes in the interface for two of the most ubiquitously popular Social networking sites, Facebook and Twitter, Klout’s remarkable drop in the ranks, Google+ and Facebook in close encounters, viral videos being recognised as a potent medium to catch eyeballs, augmented reality entering the Social Media Space et al.