Recent developments in the power and energy industry are creating a revolution wherein a need has arisen for this thriving sector to go social. What we hope to see now is a social breakthrough in this segment which has started reflecting faintly in India and a little more across borders.

Through this social step, organisations can augment their reach by communicating with their users on matters pertaining to new developments or launches, pricing, billing and other such customer concerns. Developing an innovative application that utilizes social media platform can be a potential attempt towards sustainable development.

In social media, all kinds of community events have found their second wind, and it’s a powerful one at that. The pics-or-it-didn’t-happen phenomenon coerces the most reluctant/ clueless of users to document major developments around them online. There’s no reason for me to wax poetic about the sheer strength of social media, except to remind you that if you’ve ever done something remotely stupid in public in the past few years, chances are you’re an internet celebrity and you don’t even know it.

With the big giants like Facebook and Twitter having already received a facelift in the last one year or so, could LinkedIn be left far behind? The world’s leading social networking forum for professionals has recently undergone a cosmetic facelift and it looks quite promising. Let’s take a look at how impressive these changes are.

Puzzled by the all invasive barrage of social media around you? If you’re working in the finance sector, chances are high that you have more reasons to feel the urge to decipher this behemoth of a tool that marketers all around are raving about. If you are still wondering as to what an organization could do to strengthen their brand’s appeal in the minds of its audience and how, look no further. A comprehensive workshop devised specifically for officials in the finance sector is set to iron out the creases and get the ball rolling.

Brands on Facebook have always tried to increase their engagement levels so as to keep the audience of the page glued. Sports has, for ages, kept people glued to the television screen. From a late night football match to an early morning cricket contest, sports keeps people coming back for more.

Considering that the months of June, July and August are heavy on sports, Future Generali Life Insurance brought about a change in its communication plan on social media to leverage this opportunity.