Archive for the ‘Blog Content’ Category

How your Personal Branding on Social Media Affects your Recruitment Possibilities

clip_image002If you are still under impression that only your resume and technical & communication skills are considered while recruitments, you need to revise your assumptions, especially if you are a job seeker and active on various social media platforms. Your social media activities have a major impact on your recruitment possibilities. Gone are the days when potential recruiters would just study your resume, talk to your recommenders, test your technical skills, ...

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11
Sep
2015

Television Commercials or Ads on YouTube-What do you choose?

Are brands relying more on YouTube for their advertisements than stereotyped television commercials for their branding? clip_image002[6]When was the last time you watched a television commercial without cursing the show you are watching for making you go through it? Cannot recall? We guessed so. Now, let’s take YouTube. For short videos on YouTube, it is easier to anticipate when exactly an ad is getting over and whether or ...

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4
Aug
2015

Who’s Your Next Best Hire?

image Life is about changes, challenges and victories. To sum it up it’s a roller-coaster ride with ups & downs each day. We all have infinite potential within ourselves. All we lack is the ability to tap that reservoir of opportunities that exist within our life. Hence, here we have a beautiful piece of article written by our HR, Vasudha Misra Agnihotri. Let’s see what she has to share!   As most people say, Motherhood is a ...

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9
Feb
2015

The Myths and Realities of Experiential Marketing

Blog ImageThere’s no escaping it. ‘Experiential marketing’ has lately emerged as one of the new buzzwords in business, but one needs to analyze how it can be used for their brands? Seeing the brands and the rise of experiential marketing, it is very important for brands nowadays to cut through the noise when consumers are being bombarded with messages and information through a multitude of media channels. With that in mind, one has to ensure and start thinking ...

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3
Dec
2014

Supercharge Your Brands With Videos

imageWe have landed into the generation where everything is transforming into digital; even the experiences! And in this experiential era, videos can do miracles for your inbound marketing. Videos, particularly YouTube provides referral traffic in terms of user engagement, retention and referrals. Videos can be tremendously beneficial for your inbound marketing attempts. In this time of digitalization and experiences, videos certainly dominate the marketing strategies. What you need to know are the steps towards charging all your marketing efforts with videos and connect with your consumers by appealing to their interests. Videos ...

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17
Oct
2014

Mobile Marketing: The Next Big Thing to Capitalize On!

imageAs the days are passing by, more and more innovations are happening. And these innovations bring along, an array of opportunities for all the mediums that brands can integrate into their marketing strategy. Among these, one of the most evolving mediums now is ‘Mobile’. Most of you would agree on this as Mobile advertising now, is not only considered as the second screen by most brand evangelists, but is also being looked upon for capitalization. As mentioned earlier, mobile is one of the fastest growing platforms for commerce and keeps the consumers ...

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2
Sep
2014

Branding & Marketing: The Online-Offline Blend!

Blog ImageIn this constantly changing world of marketing, advertising and branding, a very simple Google search has the potential to reveal all trends that the industry can experience in times ahead. Few trends are already in the process of shaping up the route of marketing & branding and few are emerging gradually. The first quarter of this year has already witnessed few of the major developments in the social and digital landscape; one of these innovations being; the ...

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5
Aug
2014