Our blogger of the fortnight, Rati Tehri Singh, dons many hats as a modern professional. She is currently engaged as the Director with an MBA preparation website where she works full time and administers blogs and websites that dole out study materials. Amidst all this, she also runs a highly acclaimed blog that caters to her hobby (makeup and cosmetics) via her blog ‘Indian makeup and beauty blog’. And she excels in that as well!

In her own words, Rati’s journey into the glitzy world of cosmetics began right after her marriage when she discovered that there is very little available on the blogosphere that exclusively addresses the Indian makeup scenario. Seeing it as an untapped opportunity to provide a comprehensive insight into Indian makeup for most women, Rati, took up the initiative to share her understanding of the market place.

Most of the posts on the blog are attributed to her personal experiences with a particular brand. A plethora of make-up products ranging from eye-liners, mascaras, foundations to lip-gloss, face masques, bronzers, nail polish etc. are reviewed. This provides a detailed insight for a first time usage to recommendations according to skin tone and other prerequisites to arrive at a purchase decision.

Another interesting aspect of her blogs is that wherever possible, she has given the pros and cons of the product. This gives a very brilliant and true review of each product. Also, it gives the pricing of most of the products there by letting the reader evaluate the product more personally. We also love her rating scheme which is a excellent summary of the entire review.

Rati has also used her blog to educate people on how to achieve a particular look through make up. Along with few other writers, a dedicated section on tutorials about perfect skin tone, festival looks and star looks is maintained.

All the entries are ideally supplemented with pictures of products, their packaging and a personal take by Rati herself. Written in a crisp and an easy to read manner, it gives out most relevant information in an organized format making it a very convenient read for the surfer. All this entitles Rati to be our Bloggerati of the Fortnight.

Read more from our Blogger of the Fortnight gallery.

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Tags: Beauty, blog, Blog Content, Blogger, Bloggerati of the fortnight, cosmetics, Make-Up, skin

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